Your booth is your elevator pitch. If your customer can’t tell what is being sold, the aesthetic of your work, and the pricing of said creations, your booth setup has failed you and your consumer.
Haha, of course, it’s one thing to say that and another to put it into practice. I started work on my booth two years ago. It was somewhat thrown together in two months and had a lot of Amazon finds to support it. But it worked and helped jumpstart my journey into selling my work in person!
After this event, I sat down and asked myself what I wanted from my booth. Recall the first sentence of this post? After having that eureka moment, I tried to create a booth that had some of my core values for my business showcased:
- Minimal Plastic. Trying to keep my displays to natural materials is a personal necessity as I want my business to be as environmentally conscious as possible. I have found biodegradable business cards and packaging for my products. And I would love to extend this practice if possible to help boost my booth to the next level.
- Cozy Vibes. My artwork is all about taking a slice of life and romanticizing it. (Whether fictional or in reality.) So shouldn’t my booth also showcase this?
- Fantastical Whimsy. I want it to feel like you’re stepping into another world for a moment. To have a bit of escapism and just enjoy what we love together, you know? When you walk up it should feel like you’ve entered a fae market, not another convention stall.
I feel like I got close this year, with my FanExpo Dallas booth being one of my favorites, but it still ain’t hitting the mark of what I want from my booth. So how do I fix it?
By sketching of course!
Some thing’s I think I’d like to add are a fun quest to the booth, improved sticker showcase, and maybe create an overhang? I have a few options….
These three sketches have a pattern forming-whatever I end up with will be cafe inspired. I can’t wait to put it into practice for my next show!
Until then, I’d love to hear from y’all any insight/thoughts about this new direction for my booth. Do these concepts meet the goal I set at the beginning of this post?
Your booth is your elevator pitch. If your customer can’t tell what is being sold, the aesthetic of your work, and the pricing of said creations, your booth setup has failed you and your consumer.
ArtsyRobotz 